Jewellery Stores and Gift Shops

Customer Relationship Management (CRM)

Vogue can be set up to automatically prompt your cashiers to enter customer information into the system.  This information includes everything from basic demographic information (name, address, etc.) to more personal information, such as your customers' birthdays and anniversaries.  Obviously, the more you know about your customers, the better you can serve them.

Vogue also tracks each customer's purchase history.  This will help you make recommendations when they're in your store.  You can also use this information to help with your marketing.  For instance, when you get a new collection in, you can contact everyone who bought something similar last year.

Customer Profiling

With Vogue, you can create direct marketing lists that you can use for direct mail, email and telemarketing campaigns. Vogue can export to such products as iContact for managed email marketing: http://www.icontact.com.

 You can filter these lists by various criteria, including:

  • Total Sales
  • Date Range
  • Last Purchase Date
  • Name
  • Address
  • Birth Date
  • Sales Person
  • Etc.

Customers can belong to your inhouse loyalty programs, collecting points for each purchase to be used for future purchases.

If you have any questions about POS, please contact us by email or phone: 1-403-225-2224.